CI Guide

Hyundai Group Corporate Identity

Meaning of the Logo

The symbol mark is composed of two regular tringles that give a sense of stability.

The triangles symbolize the ancient Egyptian “Pyramids,” which represent the human constructive feat, and the gold and green colors indicate the new permanent prosperity as a sprout grows to become a tree.

Corporate Symbol Mark

The gold and green colors are expressions of lively Hyundai that newly prospers permanently as a sprout growing to become a tree.

Therefore, when using the corporate symbol mark, the shape and color have to be precisely reproduced.

The corporate logo types include three different languages—Korean, English, and Chinese characters. The Chinese characters will be in a calligraphic type, while Korean and English were developed as concise fonts that excluded any ornamentation to increase legibility.

The color of the logo type must use Hyundai Blue (pantone 294C) or White. Moreover, though Hyundai Green (pantone 3396C), Gold or Silver may be used in a limited scope for special effects, other colors shall not be used.

Hyundai Global Corporate Identity